Find your brand and get started with us.

Are you wondering which brand suits you best? Visibility in the market, brand awareness and brand image play a crucial role in the success of your hotel, as does its reach in marketing and sales. That's why we network brands, technologies and services to make your hotel even more successful. Our team will support you in making the best decision.

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Full Brands

From a success story for hoteliers to a memorable hotel experience for guests.

Simply connect your hotel with one of our quality-orientated brands such as Best Western or Sure Hotel and tap into the full potential of the big wide world. Make your hotel more visible and better known. Your competitive advantage will be even greater - with proven quality and contemporary design.

At the same time, retain your individual style and independence. All with the non-profit idea of a strong community, where all contributions directly benefit your marketing, sales and modern technology. This brings guests and therefore revenue to your hotel. Take a look at current examples.

Turn your hotel into a home.

Your character, your region - every hotel is different. With design and atmosphere, you give all guests the opportunity to enjoy a pleasant stay, excellent service and a good breakfast.

Modern hotel restaurant with elegantly laid tables, stylish lighting and inviting design

Provide that extra bit of service and comfort.

Your plus in amenities - always a little more than your guests expect. With a stylish design, high-quality furnishings, exceptional sleeping comfort and upscale catering, you will effortlessly exceed your guests' expectations.

Elegant hotel restaurant with stylishly laid tables, warm lighting and an inviting atmosphere for guests

Raise your standard to a new level.

Distinctive, exclusive and sophisticated - show your guests how it should feel. With exceptional comfort, exquisite ambience, excellent service and sophisticated cuisine. Best Western Premier offers you every opportunity to implement your hotel ideas like never before.

Modern breakfast or conference table in a bright, inviting atmosphere with stylish seating furniture

Focus on what's important.

Reliable, authentic, down-to-earth - all in a hotel that your guests can immerse themselves in. Sure Hotel by Best Western is ideal for you if you have a sense for reliable service and an eye for the essentials. Ensure an easy stay with a clever hotel concept that combines good comfort and proven quality.

Modern furnished hotel room with kitchenette, desk and TV - ideal for short and longer stays

Create a second home for your guests.

Combine the added value and quality of a hotel stay with the comfort of a second home. Offer long-stay travellers not only a modern ambience and high standards, but also many additional amenities and a warm welcome.

Impress with an innovative long-term offer.

Take long-term stays to a new level. Organise your hotel flexibly according to the wishes of your guests and local market requirements. Benefit from extensive customisation options that guarantee efficiency and exceptional service. Exceed your guests' expectations and offer them a stress-free stay.

Elegant hotel lobby with stylish seating areas, modern lighting and exclusive design

Celebrate a modern stay.

Smart, modern, vibrant - an urban lifestyle that appeals to contemporary travellers. Dynamic and vibrant, in the centre of the city. Are you looking for a smart room concept and well thought-out furnishings to offer your guests an efficient travel experience that fulfils every desire for technology and comfort? Voilà - with the Vib brand, you offer space for interaction among travellers with gaming zones and snack stations in the lobby.

Collections

Your connection should match your brand.

The collections are a milestone for BWH Hotels. They offer you more self-determination than ever before. Bring brand-independent hotels of all categories into our community. Keep the focus on your own hotel name and exclusively use our distribution and marketing solutions. The collections range from concepts such as the Sure Hotel Collection to the exclusive BW Premier Collection and the renowned WorldHotels Collection. Which collection is right for you? Book an appointment and receive advice.

Luxurious hotel lounge area of the Luxury Collection with fine furnishings, opulent curtains and a magnificent chandelier

Show your outstanding character.

Say hello to the ultimate hotel experience and immerse your guests in unrivalled luxury. Create unforgettable experiences with opulent accommodation and exceptional service. With WorldHotels Luxury, you are targeting sophisticated travellers looking for high-quality, tailor-made stays.

Luxurious hotel suite from the Elite Worldhotel Collection with stylish interior, fine furniture and harmonious color scheme

Meet the highest standards of ambience and service.

Create the foundation for first-class accommodation and excellent service in desirable destinations. Guarantee your top-class guests an elite experience with sophisticated, first-class standards.

Modern and stylish hotel room with elegant design, comfortable double bed and functional work area

Invite to a unique experience in desirable places around the world.

Combine local charm with exceptional amenities. Present your upscale and established hotel in the liveliest neighbourhoods and most popular holiday destinations. Provide your guests with an unforgettable and elegant stay with this collection.

Stylish and individually designed hotel room from the Worldhotel Crafted Collection with creative design, cozy window lounge and urban flair.

Fascinate with your sense of the extraordinary.

Concentrate on exceptional service, imaginative cuisine and your distinctive character. Offer your guests a first-class experience while retaining the flexibility of an independent business.

Stylish hotel lobby of the BW Premier Collection with elegant interior, warm light and inviting atmosphere.

Present yourself authentically.

Focus on exceptional service, imaginative cuisine and your distinctive character. Offer your guests a first-class experience while retaining the flexibility of an independent business.

Bright and stylish BW Signature Collection hotel room with a modern design, comfortable double bed and large window front with a view of the city.

Present yourself in a uniquely personal way.

Show with your personal signature how the furnishings and services of your hotel fit together to form a harmonious overall concept - regionally characterised, authentic and distinctive.

Cozy hotel room from the Sure Hotel Collection with stylish design, warm colors and modern comfort

Create a relaxed feel-good atmosphere.

Your contribution to uncomplicated, reliable comfort and professional service. Use this collection to free yourself from branding requirements while benefiting from BWH sales and marketing channels and the Best Western Rewards Loyalty Programme.