No matter who you want to be: We support you.
Hoteliers like you are important to us. And we want you to be who you want to be with us. From day one, you are part of our community and can make a difference. We're there to help and offer you a wide range of services and training programmes. Get the support you need.
Strengthen your own sales with excellent marketing and reduce your distribution costs.
- Increase awareness with targeted marketing and professional CRM measures.
- Utilise all relevant marketing channels (e.g. SEO, email, affiliate and social media marketing).
Gain new customer relationships with Key Account Management and expand existing ones through additional sales channels.
- Benefit from cross-border sales, worldwide agreements with volume customers and management of the RFP process for hotels.
- Take advantage of benefit programs and booking services for leisure, business and MICE customers.
- Gain access to an international travel volume of over 2,000 companies through dynamic corporate contracts.
- Get regular reporting on the performance of our distribution channels worldwide.
- Get to know our pre-opening support.
Retain your guests through our successful loyalty programme with 61 million members and increase the visibility of your hotel in a targeted manner.
- Encourage your guests to book with target group-specific customer communication.
- Take advantage of wide-ranging partnerships with more than 20 airlines, car hire companies and other renowned bonus programmes such as Miles & More and PAYBACK.
- Benefit from the internationally award-winning program due to its attractiveness and high acceptance.
Get our powerful all-in-one booking system and connect to the big wide world.
- Increase your sales through e-commerce and optimized system management.
- Work with our own central reservation system (CRS) so you can focus on your guests.
- Get the efficiency of the 2-way interface to property management systems (PMS).
- Benefit from the connection to all relevant online portals and global distribution systems (GDS).
- Benefit from global partnerships at attractive conditions with online travel agencies (OTAs).
- Get expert advice on pricing strategies and the profitable management of electronic booking channels.
Help your hotel to fulfil international standards and benefit from the expertise of certified quality inspectors.
- Optimize your operating processes from the guest's perspective and uncover your own blind spots.
- Recognize gaps and errors before they lead to major problems.
- Continuously monitor your processes to ensure standards are maintained.
- Experience the difference in treating your challenges with respect.
- Improve the guest experience and therefore the ratings and listing on booking portals.
- Increase your chances of booking and stand out from the competition.
„At BWH Hotels, I can not only work on hotels, but also on myself.“
Andreas Westerburg
As Head of Hotel Development & Member Services at BWH Hotels Central Europe, I have been responsible for expansion in ten countries - Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary - since March 2016.
Before that, I worked in the hotel industry for over 20 years in various management positions in sales for international hotel companies in Germany and abroad.
Your contact for operating companies
Telefon: +49 6196 4724-117
E-Mail: andreas.westerburg@bwhhotels.de
„We stand for collaboration, trust and transparency - values that make us successful together.“
Alexander Teichert
I have been responsible for the expansion of our hotel portfolio in Germany since 2017.
Both expanding operating companies and individual hotels are important to me as integral parts of our portfolio. Collaboration with our international development colleagues is particularly important to me in order to contribute to the expansion of our hotel organisation across countries and to be successful.
My career at BWH Hotels began in 2009 as Sales Director for Business and Group Travel. Later, I was responsible for the strategic partnerships of our organisation in the corporate and MICE segments. I also have several years of expertise in various sales and marketing positions at international hotel companies.
Your contact for Germany
Telefon: +49 6196 4724-121
E-Mail: alexander.teichert@bwhhotels.de
„We are making a difference here at BWH Hotels. For our hoteliers as well as for us.“
Petra Birk
As the Hotel Development Manager at BWH Hotels, I am responsible for expanding the hotel portfolio in Germany with a focus on individual hotels. Prior to that, as Sales Support Director from 2009, I drove the expansion of the international corporate client business.
From 2016 to 2022, I held further professional positions in the areas of booking & distribution as well as support and training for BWH Hotels' loyalty programmes.
Your contact for individual hotels in Germany
Telefon: +49 6196 4724-118
E-Mail: petra.birk@bwhhotels.de
„It makes me happy to see how our work and the connections we have built with hoteliers come together in the success of the hotel.“
Ivona Meissner
As Area Director Austria & Central Eastern Europe, I am responsible for the strategic development of our hotel portfolio in Croatia, Austria, Slovakia, Slovenia, the Czech Republic and Hungary. At the same time, I look after our existing hotels and represent BWH Hotels Central Europe in associations, institutions and at important industry events.
With over 35 years of experience in the 4 and 5 star hotel industry in Germany and abroad, I have been working for BWH Hotels Central Europe in various management positions and management areas since 2007. I also share my expertise as a guest speaker and key note speaker at national and international events and in educational institutions.
Your contact for Austria and Central Eastern Europe
Telefon: +43 1 505 4706-16
E-Mail: ivona.meissner@bwhhotels.at
„We have the ideas to make hotels successful. No idea is too wild for that.“
Erik Zimmermann
As Area Director Switzerland, I am responsible for the expansion of the hotel portfolio in Switzerland.
I have several years of experience as a hotel director in the management of various hotels in Switzerland and Germany. Most recently, I worked at Rebag AG Data / Planet Payment as a project manager for the areas of consulting Swiss hotels in operational and system-related issues as well as for the positioning of Planet in Switzerland.
Your contact for Switzerland
Telefon: +41 78 314 64 18
E-Mail: erik.zimmermann@bwhhotels.ch